Carol Robbins started Chicks in Camo in 2008. She wanted to create an outdoor fashion line for women that had a structured and tailored look, instead of the bulkier men's hunting gear that women hunters wore for lack of alternatives. The challenge was to create an apparel line that was feminine, while remaining practical. Carol has a team of seven women who are active hunters that she has dubbed "Team Chicks." They help provide input and market the apparel line at trade shows. Chicks in Camo was featured in Global Ventures Magazine in March/April2012. Global Ventures is the official bi-monthly publication of Saskatchewan Trade and Export Partnership (STEP). |
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